How to Select the Best Location for Your Video Shoot

Choosing a location is the first decision you will need to make when planning a video shoot. Many video production companies limit businesses to one location for their shoot, so you'll have to choose carefully. The default location is usually the business's main address, and this is fine if your business is a restaurant, an attorney's office, a clothing boutique - in short, a destination, as in this example:



If your business is comprised of services that take place away from your office, however, your video should follow suit. Landscapers, contractors, movers, event planners, and other businesses like these are often run from offices that are functional but not particularly exciting from a visual standpoint. In this case, a job site is the best location for your video. It can be a job in progress, or a location where you recently did some work. Customers are often willing to let you shoot your video at their location, particularly if you offer them a discount in return. Ideally they'll even be willing to vouch for your business with an on-camera testimonial. Here's an example of a video shot at a job site:



Ultimately your video should take place where the action is. This way viewers can see you doing what you do best, and get a clear picture of why they should choose your business.